Recent Posts

User Experience

UX Trends for Online Shopping 

Online shopping has become the preferred shopping method for an increasing number of merchants. According to Forrester Research, total U.S. online retail sales will grow to $327 billion by 2016. That’s a small portion of forecasted total retail sales of $1.8 trillion in 2016. But,…

User Experience

Progressive Enhancement, Vroom 

If a client asked you to travel 100 miles, that would be pretty enjoyable in a new Maserati. If that client asked you to make the same trip in a horse and buggy, then you would have a completely different experience. Designing for horse and…

User Experience

UX Book Club – The Design of Everyday Things 

Originally published in 1988, “The Design of Every Day Things” may be perceived as outdated. The objects, technologies, and devices we use everyday have advanced since 1988. However, the way we interact with them both physically and psychologically has hardly changed. Donald A. Norman, an…

User Experience

Mobile App for Large US Insurer 

Reference architecture and a prototype of an application offering videos on healthy living.  Stores information regarding medications, current conditions, vaccinations, and allergies.  Sends push notifications if prescription/annual exam is due. CLIENT Company that provides insurance coverage for approximately 6.5 million people in the US BUSINESS…

User Experience

Starship Enterprise 

“IT’S CUSTOMER INTERACTION JIM, BUT NOT AS WE KNOW IT” As any Trekkie will know – and any non-Trekkie will know how to deride – Mr. Spock was a super-intelligent guy to have on any team. What a shock it is to find his intelligence…